Accessibility Statement

Last updated: January 2026

Our commitment

kupu is committed to making our website accessible to everyone, including people with disabilities.

We believe digital services should be inclusive, usable, and welcoming to all visitors regardless of their abilities or technologies used.

Standards we aim for

We’re working to conform with the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA standard.

These guidelines explain how to make web content more accessible for people with disabilities and user-friendly for everyone.

Current status

Partially conformant: Some parts of the website may not fully conform to WCAG 2.1 Level AA. We’re actively working to improve accessibility.

We launched in January 2026 and are continuously identifying and fixing accessibility issues.

What we’ve done

Design considerations

Colour and contrast

  • High contrast between text and backgrounds
  • We don’t rely on colour alone to convey information
  • Links are clearly distinguishable

Typography

  • Clear, readable fonts
  • Appropriate text sizes
  • Sufficient line spacing
  • Text can be resized up to 200% without breaking the layout

Navigation

  • Logical heading structure (H1, H2, H3)
  • Clear, descriptive link text (no “click here”)
  • Skip links to bypass navigation
  • Keyboard-accessible menus

Images

  • Alt text for all meaningful images
  • Decorative images marked appropriately
  • Complex images include detailed descriptions where needed

Technical implementation

Semantic HTML

  • Proper HTML5 structure
  • ARIA labels where needed
  • Form labels associated with inputs

Keyboard navigation

  • All functionality accessible via keyboard
  • Visible focus indicators
  • Logical tab order
  • No keyboard traps

Responsive design

  • Works on mobile, tablet, and desktop
  • Adapts to different screen sizes
  • Supports portrait and landscape orientations
  • Readable at different zoom levels

Known Issues

We’re aware of some limitations:

Content

  • Some embedded content (YouTube videos, social posts) may have accessibility limitations beyond our control

Forms

  • Error messages could be more descriptive (improvement planned)

PDFs and Documents

  • Some downloadable documents may not be fully accessible

Third-Party Tools

  • Cookie consent banner (Cookiebot) – we’ve configured it for best accessibility but don’t control it entirely
  • Embedded maps or external services may have limitations

We’re actively addressing these issues.

Feedback and Contact

Found an Accessibility Issue?

We want to hear from you. If you:

  • Can’t access part of our website
  • Need information in a different format
  • Have suggestions for improvement
  • Experience any accessibility barriers

Please contact us:

  • Email: hello@kupu.co.uk

Tell us:

  • What page or feature you had trouble with
  • What happened
  • What browser and assistive technology you’re using (if relevant)

We’ll respond within 3 working days and aim to resolve issues within 14 days (complex issues may take longer – we’ll keep you updated).

Technical Information

Browser and Assistive Technology Support

This website should work with:

Browsers:

  • Chrome (last 2 versions)
  • Firefox (last 2 versions)
  • Safari (last 2 versions)
  • Edge (last 2 versions)

Screen Readers:

  • JAWS
  • NVDA
  • VoiceOver (macOS/iOS)
  • TalkBack (Android)

Other Technologies:

  • Screen magnification software
  • Speech recognition software
  • Browser zoom and text-only zoom

Our Technology

  • Built with WordPress
  • Custom theme (not reliant on problematic plugins)
  • Mobile-first responsive design
  • Hosted on SiteGround (fast, reliable)

Testing and Monitoring

We regularly test our website using:

  • Automated accessibility checkers (WAVE, Axe)
  • Manual keyboard-only navigation
  • Screen reader testing
  • Real user feedback
  • Various devices and browsers

Accessibility is considered in all design and development decisions.

Continuous Improvement

Our approach:

  • Regular audits (quarterly)
  • User testing with people who have disabilities
  • Stay updated with WCAG guidelines
  • Team training on accessibility best practices
  • Incremental improvements (fixing issues as we find them)

Roadmap:

  • Q1 2026: Address known issues with forms and error messages
  • Q2 2026: Comprehensive manual audit with assistive technologies
  • Ongoing: Update older blog content for better accessibility

Enforcement and Complaints

Formal Complaints

We hope to resolve any accessibility concerns directly. However, if you’re not satisfied with our response, you can:

Contact the Equality and Human Rights Commission (EHRC):

  • Website: https://www.equalityhumanrights.com/
  • Helpline: 0808 800 0082
  • They can advise on discrimination issues related to disability

Equality Advisory and Support Service (EASS):

  • Website: https://www.equalityadvisoryservice.com/
  • Phone: 0808 800 0082

Legal Position

The Equality Act 2010 applies to public sector bodies and some service providers. As a small private business providing services, we’re committed to reasonable adjustments and inclusive design, even where not legally required.

About This Statement

This statement applies to kupu.co.uk only. Project work and client portals may have separate accessibility considerations.

Last reviewed: January 2026 Next review: April 2026

Further Resources

Learn about web accessibility:

Adjust your device:

Accessibility isn’t a checkbox – it’s an ongoing commitment. We’re on the journey and appreciate your patience and feedback as we improve.