Briefing a developer properly – turning “make it look modern” into something they can build from
“Make it look modern” tells a developer almost nothing. Here’s how to turn a vague idea into a brief they can actually price, plan, and build from.
Steve Newbury
Steve Newbury founded kupu to bring agency-level WordPress expertise to growing businesses without the agency overhead. With 10+ years developing complex digital solutions, he builds CMS systems, integrations, and business-critical infrastructure that actually works properly. Based in Worcestershire, serving the Midlands tri-county area. Car enthusiast, problem solver, normal guy who speaks business, not just code.
Build vs Buy WordPress: When a Plugin Isn’t Enough
A plugin that once saved you time can quietly become the thing holding your website back. Here’s how to spot the moment a workaround stops being worth it, and what building custom involves.
The Performance Workshop Website Audit: 12 Things I Check When Evaluating Sites
Every performance workshop website I evaluate gets checked against the same 12 points, from the ten-second mobile test to whether the site’s actually being maintained. Here’s the full methodology, so you can run it against your own site.
The £10k Website Breakdown: Where Does the Money Go?
Ever wondered what’s inside a £10k website quote? A line-by-line breakdown of where the money goes, from discovery through to launch and beyond.
Off-Road vs Performance: Why Different Vehicle Businesses Need Different Websites
Off-road and performance tuning businesses both sit in the vehicle sector, but their customers buy in completely different ways. Here’s why one website template can’t serve both, and how to build a site that matches your actual audience.
From Instagram Likes to Workshop Bookings: Converting Social Followers Into Customers
Your Instagram is working hard: building trust, showcasing builds, attracting an audience that’s interested in your work. Your website is where that effort either converts into enquiries or quietly disappears. This post breaks down exactly why the Instagram-to-booking journey fails, and what to fix first.
CRM Integration for WordPress: When It Makes Sense
CRM integration can transform how your website handles leads, or add unnecessary complexity if the timing isn’t right. This post walks through when connecting WordPress to your CRM makes genuine business sense, and when you’re probably better off waiting.