Briefing a developer properly – turning “make it look modern” into something they can build from
“Make it look modern” tells a developer almost nothing. Here’s how to turn a vague idea into a brief they can actually price, plan, and build from.
WordPress Development
The technical stuff. CMS migrations, integration challenges, custom functionality, and solving complex WordPress problems. Written to be genuinely useful whether you’re a business owner trying to understand what’s possible or a developer looking for solutions we’ve already found.
CRM Integration for WordPress: When It Makes Sense
CRM integration can transform how your website handles leads, or add unnecessary complexity if the timing isn’t right. This post walks through when connecting WordPress to your CRM makes genuine business sense, and when you’re probably better off waiting.
WordPress Maintenance: What Matters (And What Doesn’t)
WordPress maintenance gets either ignored or over-complicated. The reality is more straightforward: a few non-negotiables done consistently, some periodic checks, and a clear list of things that don’t deserve your attention. This is what really matters.
You’ve Outgrown Squarespace: Here’s What Happens Next
Squarespace worked brilliantly when you started, but now you’re hitting platform limitations. Here’s an honest look at what moving to WordPress actually involves, what you’ll lose and gain, and how to decide if it’s the right move for your business.